May 20, 2020

Black Family Census Day to Inspire New York’s Communities of African Descent to Get Counted

May 20, 2020

Contact: Imani Dawson | TCC Media | 646-389-9520 |


Black Family Census Day to Inspire New York’s Communities of African Descent to Get Counted

New York, NY—- Memorial Day, the unofficial start of summer, is traditionally a time for families and celebration, alongside the national acknowledgment of those who made the ultimate sacrifice for our freedom. This year, during this unprecedented time, when social distancing has rendered the typical Memorial Day bashes impossible, a novel push for African descended New Yorkers to complete the Census and support their communities for the next decade will reimagine the holiday as Black Family Census Day. 

Created by the Center for Law and School Justice at Medgar Evers College (CLSJ) and presented with coalition of partners including Ifetayo Cultural Arts Academy, Restoration Plaza, the NAACP, Brooklyn Branch, and other community stakeholders, Black Family Census Day, May 25, 2020, is a day of celebration and action, designed to get entire communities in on the Census 2020 completion push: Kids and parents doing #CensusChallenge dance-offs, influencers and other local stakeholders creating short videos and engaging with their audiences around the count, community leaders discussing how completing the Census can help us heal during a special FB Live broadcast and communal fun at the Census Completion party to celebrate and reinforce the importance of getting counted.

The multi-part campaign runs from 10am -7pm and includes the following initiatives:

  • Branded Message Launch (10am)
  • Branded Videos (10:30am-12pm)
  • Census Dance Challenge (12:15pm)
  • FB Live Town Hall: The State of Black New York  (1pm-2pm) [
  • Ifetayo Cultural Arts Academy Showcase (3pm-5pm)
  • Census Completion Party IG Live (5pm-7pm)

Participants can follow along and join in the festivities by following us on Twitter @MEC_CLSJ, using the hashtag #BlackFamilyCensusDay and by becoming a fan on Facebook.


CLSJ’s mission is to provide quality legal advocacy, training, and expert services to people of African descent and other marginalized groups. CLSJ conducts research, advocacy and litigation on racial justice issues on behalf of community organizations and groups that promote human, national, and international understanding. For additional information, please visit:

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