December 16, 2020

The Center for Law and Social Justice and the Brooklyn NAACP Join Forces to Educate Black Voters on Ranked Choice Voting

December 16, 2020

Contact: Imani Dawson | TCC Media | 646-389-9520 |


The Center for Law and Social Justice and the Brooklyn NAACP Join Forces to Educate Black Voters on Ranked Choice Voting

Rank the Vote BK will empower Black Brooklyn voters to better understand and navigate the upcoming changes to the electoral system

BROOKLYN, NY—Today, the Center for Law and Social Justice at Medgar Evers College and the Brooklyn NAACP announced the formation of Rank the Vote BK. The outreach campaign is designed to educate Black residents of Brooklyn NY about ranked-choice voting, empowering them to confidently use the new electoral system when it is implemented in 2021.

“When voters are properly educated, ranked-choice voting has the potential to return the power of the vote to the people,” says Lurie Daniel Favors Esq, CLSJ Interim Executive Director. “By depolarizing politics and ensuring that candidates move beyond special interests to appeal to a more broad base of voters, ranked-choice voting can allow the electorate a greater voice in the process. Our goal is to make sure that Brooklyn’s Black voters are prepared and can confidently navigate the impending changes to the NYC electoral system.”

“From the very beginning NAACP has raised the alarm about the need for comprehensive voter education on the use of ranked choice voting for our upcoming municipal elections. We know that voter education requires more than just bus shelter ads and social media posts but must also include direct engagement with voters and that is what we plan to do. Our branch began educating our members over the summer and through this partnership we will ensure that Black voters in Brooklyn have the information they need to have their voice heard and elect candidates that will best represent the needs of their community.

Beginning in January 2021, the initiative will begin training Brooklynites on ranked choice voting, employing multiple methods including virtual sessions, public demonstrations, printed materials and an online module.  Rank the Vote BK will partner with faith based institutions, local businesses and community based organizations to disseminate critical information about New York City’s new electoral system. Targeted neighborhoods include Brownsville, Bedford-Stuyvesant, Canarsie, Crown Heights, East New York, Flatbush and East Flatbush.

Chosen overwhelmingly by New York City voters in 2019, ranked choice voting allows the electorate to select candidates in order of preference, submitting ballots that include first, second, third choice options, and potentially more. Currently used in more than 15 cities, the state of Maine, and many university and organization elections, ranked choice voting ensures that candidates with the most votes and broad support win and the system has the potential to reduce negative campaigning and bolster the number of women and people of color elected. 


CLSJ’s mission is to provide quality legal advocacy, training, and expert services to people of African descent and other marginalized groups. CLSJ conducts research, advocacy and litigation on racial justice issues on behalf of community organizations and groups that promote human, national, and international understanding. For additional information, please visit:


The mission of the Brooklyn Branch of The National Association for the Advancement of Colored People ( NAACP ) is to ensure the political, educational, social and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination in Brooklyn. For additional information, please visit: 

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